Hilton Experience Showcase NYC ‘24

ROLE: Executive Producer @ AOA

Hilton’s Marketing C-Suite hired AOA to design and produce an “Experience Showcase” event at the Lavan Midtown in NYC. As Executive Producer, I led all aspects of the project, Concept through Installation.

  • Our goal was to modernize and elevate the Hilton Brand, showcasing their portfolio of new properties, partnerships, and openings, through an immersive experience attended by Travel & Leisure Reporters, Influencers, and Executives.

    Beginning with a blank slate, the experience we delivered blended digital and physical storytelling, combining projection mapping with fabricated sets, to create a world of colorful, interactive, immersive vignettes.

RESPONSIBILITIES

  • Item description

    • Client Proposal / SOW

    • Work-back Schedule

    • ROM Estimate & Adherence

    • Change Order Mgmt.

  • Management of Concept Design, Scenic Elements List, Prop Development, Etc.

  • CONCEPT + LAYOUT

    • Hidden Narrative

    • Sketches + Illustrations

    • Photo-Bashes

    • 3D Renders

    • Keyframes

    EXPERIENCE

    • Spatial Design

    • Guest Journey

    • Storyboards

    • Semiotics

    • Backdrops & Scenery

    • Platforms & Elevations

    • Set Dressing

    • SFX

    • AVL

    • Element Design

    • Element 3D Modeling

    • Element DFM

    • Fabrication

    • Installation of all scenery and show-set elements

    • Strike at end-of-show

Render vs Reality

"Power Up & Power Down" Room

Render vs Reality

"GO GETAWAYS" Room

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