Lyft Connected-Devices PLATFORM
ROLE: Innovation Lead | EP | GM
I was the end-to-end, cross-functional lead for the design, development, manufacturing, marketing, distribution, and operations of each generation of Lyft’s In-Car Devices.
With each device, our design goal was to best serve our four unique customers; Drivers, Riders, The Brand, & The Business.
We gave these devices to drivers for free, and beyond managing design, development, distribution, my responsibility was to create a value prop to Lyft’s executive leadership team that would deliver ROI on the multimillion dollar investments .
RESPONSIBILITIES:
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FORECASTING
Demand / Volume
Utilization / ROI
BUDGETING
Design & Development
Engineering
Manufacturing
Cost-of-Goods
Distribution & Shipping
PLANNING
Executive Buy-In
Scheduling
Cross-Functional Resourcing
Partner RFP + Onboarding (ID, ME, EE)
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RESEARCH
Project Briefing
Qual & Quant
Data Analysis
DESIGN
Concept Design
Experience Design
Industrial Design
Packaging Design
Software Design
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—> Tech Overview
HARDWARE
Mechanical Engineering
Electrical Engineering
Firmware Engineering
Packaging Engineering
SOFTWARE
Driver Ordering Experience
Driver Installation Experience
Driver On-Trip Experience
Rider On-Trip Experience
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Manufacturer Selection
Material/Component Sourcing
Design-For-Manufacturing
Quality Assurance
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BRAND
Brand Identity
Brand Toolkit
PRODUCT MARKETING
GTM Campaign
Public Relations / Comms
Driver Marketing
Lifecycle (Email, SMS, App)
Distribution Events
Retail Placement in Driver-Support Hubs
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DISTRIBUTION
Driver Qualification Strategy (Market, Tier, LTV)
3PL Onboarding & Management
Shipping & Logistics
OPERATIONS
Funnel Optimization (Shipped —> Paired —> First Use —> Ongoing Use)
Customer Support
Inventory Management
GLOW | 2023-Present
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The Glow is Lyft’s most advanced device. Beyond full day-time visibility (it’s BRIGHT), and Rider color customization, it is equipped with GPS/GNSS tech to improve Driver location accuracy, providing a smoother pickup experience.
Here is a Tech Overview from Lyft Engineering
AMP | 2019 - 2022
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The Amp was Lyft’s first connected-device, pairing via bluetooth to the Driver App. With the Amp, we solved two core problems; 1) With Driver connectivity we could now track and optimize driver utilization, and market saturation. 2) Riders could not select their own Amp-Color for pickups to ease the pickup Experience.
GLOWSTACHE | 2016 - 2018
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The Glowstache was Lyft’s first device designed for rideshare. Our goal was to transition the Lyft brand quirky and cool, to sleek and sophisticated, while maintaining the brand equity of the mustache icon. It solved the problem of nightime visibility and durability for weather.
